Beautiful Downtown
Burbank®
Studio lots, late-night TV, neon diners and a whole lot of community. Local pride and gifts from the town that made “Beautiful Downtown Burbank®” famous.
Shop Local
What's happening in Burbank now
Starring our neighbors
Sipping it, sponsoring it, carrying it all over town. The real stars of Beautiful Downtown Burbank® are the people who show up for it. Tag @beautifuldowntownburbank to get in the credits.
Where “Beautiful Downtown Burbank®” came from
In the late 1960s and '70s, TV shows taped at NBC's Burbank studios turned the phrase into a running joke, because back then downtown was a quiet little place. Viewers across the country heard it every week, and the city took it as a badge of honor. Today it's our name for local pride.
Community first starring you
Our supporters
Thank you to the neighbors, schools and businesses who support Beautiful Downtown Burbank®.
- USC Emeriti Center
- Toluca Lake Chamber
- Magnolia Park
- USC McMorrow NAI
- JBHS PTSA
- Flow Coffee & Wine
- 3Caos







